Tumblr; the new publishing paradigm? Discuss @DUXcamp!
Another design goal for Tumblr is the idea of taking away the intimidation of blogging — you know, the dreaded confrontation of an empty page. This is achieved with with smaller text fields and even a range of non-text options. “We don’t want to make you feel like you need to write three paragraphs and post a photo,” he says. “You can just post a photo.” The reason the “Create Post” button to publish a post is so big and shiny? They want you to feel good about pushing posts out in the world, as often as possible.
What is the role of data in design and UX activities? How can design thinking inform how data is collected and used? How can data help us tell engaging, memorable stories? Where is data critical to UX success, and where can it impede good work? Let’s talk about how the left brain and right brain can get together and make some beautiful music.
Steve Mulder is the Director of UX and Metrics at NPR’s Digital Services in Boston
It's All About The Story! -
If you look on the DUXcamp about page, you’ll see that of our 3 areas of focus, storytelling is number 1. That’s because we believe everything is about getting a conversation started with our audience around the events that mean something to their lives. They tell us stuff, we tell them stuff - everyone shares, everyone learns.
Visuals, however, are the primary partner in today’s screen-centric culture. Smartphones, tablets, laptops, televisions - all share the need for design, navigation, photos, and videos to lead the way in making everyone’s content accessible, consumable, and, of course, enjoyable!
NPR’s DUXcamp is about storytelling, design, and the technology that makes the magic happen. How about RadioLab, The New York Times, Tumblr, YouTube and all of you in a conversation about moving beyond the bleeding edge and connecting with the world in all new ways?
A sample of the conversations we’d love to have; Aaron Swartz via Andrew DeVigal, lead multimedia editor at The New York Times and DUXcamp attendee, courtesy Tumblr;
Here’s how Apple products are created: a team of designers decide exactly what a product should do and how it should look and feel, their work is ruthlessly edited by Steve until he approves, and then the entire rest of the company is given the task of moving mountains to make that dream real.
Can you imagine? Design first? This reminds me of that story by John Sculley in regards to a friend who went to meetings at Apple & Microsoft the same day.
John Sculley On Steve Jobs:
… he went into the meeting at Apple. As soon as the designers walked in the room, everyone stopped talking because the designers are the most respected people in the organization… When he went into the Microsoft meeting, everybody was talking and then the meeting starts and no designers ever walk into the room. All the technical people are sitting there trying to add their ideas of what ought to be in the design. That’s a recipe for disaster.
Send us your thoughts or post them to Twitter using #duxcamp. Let’s chat!
NPR is rapidly transforming itself from a broadcast organization into a true multimedia, multiplatform information source. At the heart of this transformation is NPR’s embrace and development of visual forms of storytelling; stories that are designed to complement the quality audio storytelling NPR has pioneered for more than 40 years.
We are not alone in the quest to understand this new, visual and interactive community storytelling space. However, that’s where DUXcamp 2011 comes in. DUXcamp is NPR’s contribution to building a community of storytellers who can experiment, share and gain knowledge from each other as we transform our prehistoric cave drawings into tales that have meaning around our new, digital campfires.
This tumblr will be where we share our notes and thoughts as we prepare for DUXcamp. Please check back often and send us your ideas about what we can do to make DUXcamp a success for you! firstname.lastname@example.org